Mission MSA Rebrand
Creative Direction | Brand Development | Print Design | UX Design | Web Design | Digital
2023 dotCOMM Gold Award Winner | Website Redesign
2023 dotCOMM Gold Award Winner | Social Media Marketing, Social Branding Campaign
Client
Mission MSA (Formerly The Multiple System Atrophy Coalition)
Project Description
I helped lead a comprehensive rebrand of The MSA Coalition, now Mission MSA, to better reflect its mission of improving the lives of those affected by multiple system atrophy (MSA) and advancing research toward a cure. This rebrand included renaming the organization through stakeholder focus groups, developing a cohesive brand strategy, and creating a new brand identity that emphasizes empowerment, support, and hope. I contributed to all aspects of the project, including creative leadership, UX design, website design, and a strategic marketing launch. The new branding—characterized by bold, warm colors and a focus on strength and resilience—enables Mission MSA to resonate more deeply with its community. I also developed a comprehensive brand guidelines book, social media assets, collateral, and print materials, overseeing the seamless rollout of this revitalized brand.
