AES Convention Branding

Client

Audio Engineering Society (AES)

Project Description

The AES is an international organization that unites audio engineers, creative artists, scientists and students. The organization hosts various professional events that provide its 12,000+ members with valuable opportunities for professional networking and skill and career growth. For the AES Show NY, I developed bold, contemporary brand concepts aimed at attracting a younger, more diverse audience to the Audio Engineering Society’s annual convention in New York City. Tasked with creating an innovative look that would resonate with new demographics and boost registration, I designed a vibrant, trend-forward identity that aligned with AES brand colors while highlighting audio engineering's innovative spirit. My role encompassed both brand concept development and creative direction, guiding the design across digital assets, print materials, promotional videos, social media reels, and on-site signage for a cohesive and impactful event presence.