NABT Baltimore Conference

Client

National Association of Biology Teachers (NABT)

Project Description

I was tasked with creating a cohesive visual identity for this event that annually brings together over 1,000 biology educators and professionals from across the nation. My role encompassed the creative direction, branding design, asset buildout, printer coordination, and project management.

The logo I designed drew inspiration from Maryland’s rich cultural heritage, incorporating elements of the beloved blue crab, a regional delicacy. This logo was adapted across various digital and print platforms to maintain a unified brand presence. Additionally, I created the 80-page program guide, a complex document that not only showcased the conference’s schedule and sessions but also visually reflected Baltimore’s nautical significance with motifs like jellyfish and shipping boats. The program balanced functionality with design, ensuring clarity and visual appeal for attendees.